The YP Advantage Report | Yellow Pages
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The YP Advantage Report

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In this increasingly location-agnostic environment, what business wouldn’t want to appear where the largest, ready-to-buy audience is searching for products and services? Whether you are a brick-and-mortar or online business, or both – being found where ready-to-buy consumers are actively searching is critical to the current success of your business and to continually reaching a wider audience.

In April of 2017, comScore completed custom research for YP, which took aim at identifying key behavioral, attitudinal, and demographic differences between YP users and the total searcher population. The objective of this research was to reinforce the value of YP’s ready-to-buy audience and share consumer insights with local businesses and clients. Through this study, YP can help local business owners better understand and connect with YP’s highly valuable audience. 

Topics covered include:

  • Who are YP users?
  • Buying habits of YP users vs. all searchers
  • Spending habits of YP users vs. all searchers
  • The YP user search journey
  • The mobile & print affinity of YP users
  • YP users by vertical snapshot


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The YP Advantage Report | Yellow Pages


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