"Advertising in this day and age is a bigger issue than it ever has been. The ability to be able to know your advertising is working is extremely important."Jeff Hoag bought Scott Lake Golf & Practice Center in 1975 and has run and grown the business ever since. Scott Lake is in the rolling hills of Comstock Park, Michigan and is a 27-hole public course that offers a driving range, practice center, and a variety of golf leagues and outings.
“We have been using YP℠ since 1975; since we took over the business,” Jeff said. “YP has been an important part of our marketing plan, and it continues to be so today.”
For Jeff, being able to track the results of his marketing campaigns has been a top priority. It’s one of the reasons why he committed to advertising using YP℠ for the past four decades.
“Many of the other types of advertising that are out there— whether it be print or media— we have a difficult time measuring,” he said. “We’ve found the YP platform to be extremely effective at being able to measure our expenses.”
YP’s marketing solutions provide Jeff with detailed reports on the performance of his online advertising campaigns as well as call tracking information from his print ads in The Real Yellow Pages®.
“Certainly one of the wonderful things that YP provides for us is a monitoring program that sends us monthly reports, so we’re able to see what’s working, who’s calling, and what our company response is.”
The relationship Jeff has with YP is more than just numbers and reports — YP’s marketing consultants provide consistent, personalized service to all YP customers.
“I like the contact from my rep. The fact that he’s able to bring me different ideas is important, and the fact that we don’t have to spend time reestablishing the relationship every single time, he meets with me, is hugely important.”