Your Marketing Minute – Mythbust: "Buyer Personas Have No Value for Local Business" | Yellow Pages
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Your Marketing Minute – Mythbust: "Buyer Personas Have No Value for Local Business"

Welcome to Your Marketing Minute, brought to you by YP Marketing Solutions. We bust myths and give you practical marketing tips in sixty-ish seconds or less. Today, we're busting through a common myth about buyer personas and their perceived value in helping local businesses convert leads into actual customers. As a local business owner, you wear many hats. This means you constantly have to prioritize everything on your plate! Tasks that are perceived as being less valuable either fall to the bottom of the list or fall completely off the list altogether. So, where should identifying and creating buyer personas fall on your priority list? Do they really help increase your ROI? Do they help you attract and engage more customers? Or, are they just a waste of time? Find out in Your Marketing Minute: Episode Four, where we have a nice, little chat with YP's own Buyer Persona expert, Leslie Sloan.

Download the FREE Essential Guide to Converting Customers Online today to learn how you can convert customers online using buyer personas.  

Julie leads the content strategy and events for YP Marketing Solutions, directed at local businesses. She is also a published songwriter and avid runner who enjoys traveling and spending time with her family. You can connect with her on Twitter (@julieneumark) and on LinkedIn

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