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Infographic - Micro-Moments and the New Consumer Journey

The new customer journey is one that constantly "zigzags" from one device to another, from one platform to another, and between the online and offline worlds. And along this ever-changing path to purchase, there are tiny "micro-moments" that lead consumers, slowly but surely, through the proverbial purchase funnel — from discovery to consideration to preference and, finally, to making that long-awaited purchase. Check out our new Micro-Moments and the New Consumer Journey infographic to learn more about how you can target, reach, engage, and convert local customers along various points of their purchase journey.   Photo Credit: thuvienanh89 via Compfight cc

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