“Man on the Street” at LSA’s MarketingBitz Bootcamp
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“Man on the Street” at LSA’s MarketingBitz Bootcamp

YP, The Real Yellow Pages® teamed up with the Local Search Association (LSA) for a one-day digital marketing bootcamp designed to help local business owners learn the fundamentals of online marketing. While there, we took the opportunity to chat with some attendees to find out, from their point of view, what makes a great website. We asked them what they liked most about their own websites, what they thought could be improved, and what element they found to be the most important for any business website. After all, who better to ask than local business owners who truly understand the value that a great website can bring to growing a business.

Check out our video above to hear what they had to say. If you’re interested in learning more, register for our “What Makes A Great Website?” webinar on April 19 from 2-3pm ET,  hosted by LSA’s Greg Sterling and YP’s Erin Thompson. You’ll learn about why your business website matters, why mobile friendliness is a must, what design elements make the biggest impact, as well as how rich content can add value to the overall customer experience. Register today!


Julie leads the content strategy and events for YP Marketing Solutions, directed at local businesses. She is also a published songwriter and avid runner who enjoys traveling and spending time with her family. You can connect with her on Twitter (@julieneumark) and on LinkedIn

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