“Building Connections”– Part One: Making the Connection
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“Building Connections”– Part One: Making the Connection

YP, The Real Yellow Pages® joined the Local Search Association in Nashville, Tennessee for a one-day digital marketing boot camp for local business owners. So, we seized the opportunity to chat with a bunch of local business owners about how they connect with local consumers in today’s fast-paced world. Then, just to mix things up a bit, we flipped the coin and thought we’d interview consumers on the street as well to understand how they go about connecting with local businesses as well as what influences them to make purchase decisions.

Watch Part I of this three-part “Building Connections” video series today. This one’s all about how local businesses and local consumers connect in the first place. Be sure to check back in over the next two weeks as we dive deeper into learning how they stay connected as well as why everyone involved is better, connected.

Learn more about the many ways YP℠ helps local businesses connect with local consumers today.



Julie leads the content strategy and events for YP Marketing Solutions, directed at local businesses. She is also a published songwriter and avid runner who enjoys traveling and spending time with her family. You can connect with her on Twitter (@julieneumark) and on LinkedIn

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