The Learning Center
At YP, we're committed to presenting educational content that can help small business owners get ahead of the curve and stay there.
Take a look at our most recent guides, articles, eBooks, infographics and more on digital and direct mail marketing for local businesses.
Your local business’s brand is one of the most powerful tools for creating loyal customers and gaining new customers. Click this section to find helpful information on how to create awareness, build your online presence, and develop rich content. Your brand is your business – we want to help you build it.
Creating a personal connection with customers is the first step in building long-term loyalty. After all, your business is an essential part of the local community and the relationships you build matters to you and your customers. Click here to learn more about how you can build those important relationships, engage with customers on social media, and take advantage of seasonal marketing in your local area.
What does your business need to succeed? Easy answer – customers! Your business needs to get in front of the right consumers, at the right place, at the right time. Click here to learn more about how to target your audience, use integrated marketing to create multiple touch points, and reach more ready-to-buy consumers.
It’s a daily battle to win the business – and loyalty – of both new and existing customers in a competitive market. Keeping pace isn’t enough; your business should always strive to be one-step ahead. Click here and learn about how to know your competition, measure your campaign efforts, and increase your return on investment (ROI).