5 Small Business SEO Tips for the Google Search Results Redesign
As you probably know, Google regularly updates its search algorithm to improve the quality of search results for consumers. Understanding how Google’s algorithm works, and how to respond to updates, will help improve your chances of ranking higher on the search engine results page.
The latest update, Panda 4.0, was released in May 2014 and added even greater penalties for duplicate content. Understanding the basic principles behind Google's algorithm tweaks can help you avoid unexpected downturns in your company's webpage rankings and Internet traffic. Here are ten small business SEO tips to help you maintain your page ranking even when search engines change the rules.
1. Be original
Google and other search engines have begun penalizing websites for duplicated and spun content. The Panda 4.0 update appears to target aggregator sites that only gather other sites’ content, severely penalizing websites that provide little or no original content of their own. Your business can protect itself against penalties associated with duplicated or too-similar material by investing in relevant, well-written original content for your corporate website and blog.
2. Diversify your content
Over the last few years, Google has altered its results page to separate content into various categories for added ease of use:
- News stories
- Shopping venues
Relevant material in each of these categories is ranked separately in Google's results. By diversifying your online content to include items from each of these categories, you can increase the chance that your company will achieve top rankings from Google and other major search engines.
3. Inform your audience
Information-heavy sites are favored by Google's current ranking algorithm. By providing solid information to consumers on your corporate website or blog, you can improve your company's reputation with potential customers while ensuring higher rankings and increased visibility in the online environment.
4. Stay fresh
Keeping your company's website and blogs up-to-date and adding new content on a regular basis can help you achieve increased traffic and improved page rankings with the major search engines. Providing your target audience with reasons to revisit your site can increase your company's visibility and can establish you as an authority in your industry.
5. Proofread and edit
Another factor Google may use to determine the quality of your website is the spelling, grammar and general style of your content. Taking the time to edit and correct any errors on your website or in your blog entries can not only ensure that your company is not penalized for easily avoided mistakes, but can also make a more positive impression on potential customers.
These five tips can help you optimize your company's online presence and can help you achieve the search engine rankings necessary to build your visibility online.