Which Social Channel Should You Add to Your Marketing Mix?
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Which Social Channel Should You Add to Your Marketing Mix?

Are you satisfied with your online marketing mix? Most businesses have a website these days, and it’s increasingly standard for small and large businesses alike to maintain a Facebook page, Twitter feed, and/or Pinterest profile.

But are these major social networks enough? Is there an additional platform that could shake things up and help you appeal to niche markets like never before? Even if you have a Facebook page, Twitter feed, or Pinterest profile, there may be an opportunity for you to add another social network to your marketing mix.

Learn the possible benefits of creating a new social profile, how to tell if your business could use one, and how to find one that will suit your needs.

Possible benefits of a new social profile

As a small-to-medium business marketer, it’s important to understand the potential benefits of any strategy before taking action and investing resources. Not just any social profile will offer potential benefits, and many won’t be worth your time. The right social network will connect you directly with members of your target audience(s), provide a platform that meshes with your message, and complement the kinds of goods or services you offer.

How to tell if you need a new social profile

If you’re already garnering great success from the major social networks that you’re already using, you may not need to dedicate any more time to other platforms. But chances are that you’re not getting the kind of stellar social media results you’re looking for. Are many of your followers engaged? Do you even have a decent number of followers? Is your activity on these networks translating to leads and sales? If the numbers aren’t as impressive as you’d like, it might be time to add a new profile to the mix.

How to determine which social network(s) to add

There are a many, many social networking sites besides the aforementioned Facebook, Twitter, and Pinterest. Here are a few of your other options:

  • Foursquare
  • Yelp
  • Google+
  • Instagram
  • LinkedIn
  • YouTube
  • Tumblr
  • Vine

Sites like Foursquare and Yelp might be better for restaurants, bars, and service-establishments like hair salons. Google+ is an excellent platform to promote learning experiences for your followers. Instagram is a great option for creative business models like photographers, food-inspired businesses, health-conscious companies, and fashion and design business models.

Sites like LinkedIn are valuable for B2B marketing. Even YouTube can be a beneficial marketing tool if you use it right by uploading high-quality, interesting videos and then syndicating them across all of your other channels. Once you take a look and get a feel for them, your decision should become clear. So, ask yourself, are you happy with your business’ social media mix? If the answer is “no,” it’s time to start exploring your social options.

 

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