3 Characteristics of All Successful Social Media Campaigns
All successful social media campaigns have a few things in common, which every small business owner should be aware of as he or she considers how to maximize their potential on the Internet. With the continuing growth of social media in the marketing world, there is no denying that this medium can be a powerful tool for branding a business and interacting with consumers.
Whether you’re strategizing for your first social media campaign or you’re a seasoned vet, here are three characteristics you should include to be successful.
1. Capitalize on trending events
It’s important to capitalize on trending events that are relevant to your industry and brand, whether you’re publishing blogs, sharing images, posting links to videos, or taking any other social action.
Take Oreo, for example. When the lights went out during the 2013 Super Bowl, the well-known cookie brand tweeted an image of a cookie in a shadowy space with text reading “You can still dunk in the dark.”
This post received stunning engagement and share numbers—an example of real-time marketing at its finest.
2. Create a buzz with stunning visuals
Simply posting text and links to articles won’t be enough to create a buzz about your brand in the social media space. You’re going to need first-rate visuals to really grab Internet users’ attention. The eCommerce fashion website Rent the Runway, for example, posts high-quality graphics with their weekly Fan Friday deal promotion on Facebook and Twitter. It’s a great way to stand out in the crowd and create a sense of brand identity.
3. Interact with your audience
Consistent posting on its own just isn’t enough. You need to engage your audience as well. This means answering questions, encouraging comments, and stirring up excitement among your fans and followers. Birchbox is a great example of this, as company representatives regularly ask questions and interact with Facebook followers on behalf of the monthly beauty and grooming club.
Hopefully now that you’ve been inspired by these successful social media campaigns, you’ll be ready to hit the social media space and take your own small business marketing campaign to the next level.