7 Ways to Increase Your Local Brand Awareness
The way in which you present your brand to consumers will ultimately dictate how successful your product offerings will become. Brand awareness is a pivotal part of any successful local marketing strategy, whether you are a well-established brand or a start-up. There are multiple ways to perpetuate this change.
Here’s a couple free marketing tips to get you started:
1. Leveraging the web
One of the easiest first steps to raising local brand awareness is to turn a keen eye to optimizing existing web pages on your small business website. Study up on buzzwords associated with your industry, create thoughtful blog content, and maintain a steady pulse of social content.
2. Establishing yourself as a social authority
Social media is the ace-in-the-hole of brand marketing. It is a space where brands can actively participate in word-of-mouth marketing solutions, and listen directly to consumer opinions. Brands with an active presence in the social sphere can help perpetuate their brand tone of voice and public perception.
3. Traditional advertising
Often, traditional advertising is considered outdated. Despite that misconception, it can still hold value for local brand awareness. Integrating social elements into print ads can also prove to hold value for brands. It can be as simple as including an event hashtag in the ad or securing Yellow Pages advertising.
4. Sponsoring events
Public event sponsorship provides a great local marketing opportunity to display your company name, brand or product directly to the community that you are targeting. Charity events provide an excellent opportunity to not only raise company morale, but also to showcase social responsibility. Carefully select which types of events in which to participate. Seek out opportunities where your target demographic will be out in full-force.
5. Product placement
Getting your product offerings within the consumer’s line of sight is a key marketing strategy. By placing these products near the areas where consumers congregate, you are increasing your small business brand awareness, in the most basic sense.
6. Non-traditional advertising
Non-traditional advertising can also prove to be a successful tactic for boosting brand awareness. Brands have begun taking advantage of guerilla marketing tactics in addition to traditional and digital marketing strategies. Such efforts will be memorable and also perpetuate your brand identity in the market ecosystem.
7. Attending local events
In addition to sponsoring local events, participating in local events can establish your brand in the community that you’re servicing. Since these are commonly more intimate than events like large trade shows, it is an excellent method for generating additional awareness. It is also a great way to further connections with the local community. You can strengthen your impact by implementing a direct mail advertising campaign promoting your participation.