Take Credit: The Right Ways to Brand All of Your Content
Creating shareable, valuable content for your buyers and audience is only half the battle. To get the most out of your hard work and effort, you need to be sure that you are using your content in the best way possible.
Small business branding is a key element in the content process. If you’re not branding your content, you could be missing out on a large portion of what your content is intended to provide you from a marketing perspective.
So how do you appropriately brand your content before publishing? We’ve come up with the top three ways to brand your content for ultimate exposure and success.
1. Logo it up
Branding isn’t limited to the business cards and freebie pens you hand out. You likely spent a lot of time and money on your logo - use it!
Be sure to watermark or stamp your logo on photos and videos prior to posting them to any of your platforms. This goes for everything, from Pins to Instagram to Facebook posts to Tweets.
There are several free or low-cost apps out there than allow you to easily add a branded symbol. PicMonkey is user-friendly and versatile.
2. Use your links
Whether you’re writing blogs yourself, or you’ve hired a content marketing company to do it for you, be sure that you’re adding a call-to-action (CTA) and linking to your site.
You don’t want to necessarily do this on every blog, as the trend in content marketing these days has been less about self-promotion and more about providing value to your audience, but you should definitely do it where it makes sense.
3. Cross promote
Content marketing is not a one-time effort. You’ll want to do more than just click “publish” to get the most out of your content. After you post your blog, be sure to share it on the social channels you are active on. One caveat here: know which channels are most effective and valuable for your audience.
Branding your content is a component that shouldn’t be overlooked. Consistently promoting your brand image is a beneficial way to further your content marketing efforts.