4 Ways Big Brands Can Inspire Your Dreams
Dr. Martin Luther King’s historic “I Have a Dream” speech has been inspiring people for decades. Today’s best and biggest brands started off as little guys with a dream—and you can take inspiration from them as well—when developing your dream. Consider these four strategies that can inspire you, your workers, and your customers.
1. Do what you love
Apple has long been a company that people turn to for inspiration. Steve Jobs, the founder of the technology giant, often advised people to “Do What You Love. “I have come to the conclusion that all inspirational leaders have an abundance of passion for their topic,” Carmine Gallo, author of The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success. “You can’t inspire unless you are inspired yourself. Another phrase Jobs often used was “Kick-Start Your Brain.”
When he put together marketing teams, he included musicians, artists, poets, and scientists—they brought very different, but complementary talents, skills, and knowledge to the effort. “Innovation hinges on creativity, and for Jobs, creativity was the act of connecting things,” Gallo says. “He believed that a broad set of experiences broadens our understanding of the human experience.” And these different viewpoints will inspire you, as well.
2. Tap into your customers’ passion
Sears realized people don’t buy grills—they buy the grilling experience. The retailer started an online community, called “Grilling Is Happiness,” where people share what they love about grilling, when they do it, photos, and plenty more. A small business can do the same thing—find communities that are passionate about your products and services, and jump in by offering authentic advice. Their passion becomes your passion, and vice versa. Don’t be shy about showing your passion, either. One key place is the “About Page” on your website. It’s one of the most frequently visited pages and it gives you the chance to express your passion for your business—and that will make customers want to do business with you.
3. Know what matters most
In a presentation at an industry trade show, a representative for Dunkin Donuts explained the most important piece of information that consumers want to know about any Dunkin store location is whether it is open or not. “Hell hath no fury like a customer who drives to a Dunkin Donuts which happens to be closed.” Keep this in mind in your directory listings, website design and development, and social marketing. Cool graphics don’t matter much if people can’t find what they want. And once you focus on what matters to customers, you will be spending your own time on the things that matter most—which is a great feeling.
4. Make the world a better place
According to Forbes’ annual survey of the world’s most inspiring companies, the most important attribute that people praised about companies was whether they used their profits and influence to make the world a better place.
“Small business can learn from these companies by making community involvement and giving a part of the strategic plan by giving a set percentage of profits (such as Target), match an employees’ own charity giving, even if it’s only $500 to $1,000 a year, engage workers into a vision casting session of how they can help make their community a better place through volunteering and giving, like Whole Foods does,” says Terry R. Barber, CEO and chief inspiration officer at Performance Inspired, Inc., which conducts the survey. “You don’t have to be a Fortune 500 company to be among America’s Most Inspiring companies. You don’t need some large-scale, cause-related marketing campaign or even large pools of money to donate. Engage workers in the vision so they can see how their work place contribution towards profit helps make the world a better place.”
Create a stand apart web experience
For even the smallest company, a website is critical for enhancing your brand’s presence. Acting as a 24/7 salesperson, it helps consumers get to know your business by showcasing your unique products and services. YP has website solutions that provide you with an online storefront that allows consumers to research, explore, and connect with your business. Want a site that works hard for your brand? You can opt for a website optimized for mobile devices, and choose from almost 50 widgets to customize your site. You can add streaming updates from Facebook or Twitter, image and video galleries, forums, blogs, event listings, a guest book, mortgage calculators, and more.
Learn more about ypWebsite℠.