4 Misconceptions about Blogging as a Small Business Marketing Tool
Blogging is a multi-billion dollar industry that has redefined the way we consume news, stories and entertainment. Blogging has also been used by businesses all over the globe to attract traffic and influence customers. Despite the tremendous power and reach of blogging, thousands of small businesses remain skeptical. This is partly due to the dozens of misconceptions that keep businesses from including it in their small business marketing mix. With that in mind, let’s get to the bottom of some major blogging myths!
Myth #1: your blog has to be “fluffy”
This is one of the biggest myths about blogging among small businesses – that blogging has to be about funny, fluffy topics. This is not only wrong, it also does huge disservice to the thousands of bloggers who write substantial commentary and share helpful advice on their blogs. Blogging can be about anything. Run a plumbing business? Then share helpful advice on how to do simple plumbing repairs around the house. It can be as boring as a lecture on advanced calculus; your readers would still love it if your advice is actually helpful. It’s the same for virtually every other type of business, from interior decorators to pastry chefs: being funny or entertaining is always optional as long as you are being insightful and helpful.
Myth #2: each blog post has to be 500 words
This is the new reality of blogging today: word count really does not matter. The ‘500 word’ limit was bandied around a time when longer blog posts were essential for SEO success. Today, you should seek to write as many words as are necessary to tell your story—100 or 10,000. Take a few minutes to browse around BuzzFeed.com. As one of the fastest growing media companies in the world, BuzzFeed attracts tens of millions of readers every month. Yet, its content almost never adheres to that ‘at least 500 words’ formula. It either has list-style articles with a total word count of 100 words (and two dozen pictures), or long stories and op-ed pieces that run into 2,000-5,000 words.
Myth# 3: blogging results in instant traffic
The truth of blogging is that it almost never leads to immediate success. Remember, blogging is about building a brand. As a small business owner, you know that brand building is never overnight. You should expect to spend at a few months blogging consistently before you can see some substantial results.
Myth #4: you must be a seasoned writer to blog
It doesn’t matter if you haven't written a word after college, what’s important is that you share useful enough to be shared, read and loved. What matters online is what you write, not necessarily how well-versed you are writing.
Now that we’ve busted all these blogging myths, will you add blogging to your small business marketing mix?