4 Tips for Drafting the Perfect Local Listing
According to Search Engine Land, almost half of mobile searches are for local listings. If your business is not taking advantage of this trend, chances are you’re missing out on quite a bit of business.
These 4 tips will help you draft the perfect local listing and capture those mobile searches:
It is important to make it easy for customers to find your business. To do this, you need to use the right keywords. Think about what people are going to search when they are looking for the product or service your company provides. Incorporate those keywords in your local listing title and description.
Many times, people are looking at more than one local business when trying to find the one they think will be the best. Posting pictures or other visual elements with your local listing can help tilt the scale in your favor. Make sure the photo quality is good and the imagery is relevant. These images represent your company, so use them as an additional tool for framing your marketing messages.
3. Contact information
Providing your company's contact information may seem like a no-brainer, but many businesses fail to utilize this area correctly. You should provide your company's address, phone number, website and email in a clear place. It is best to do this “above the fold” on your listing, as that is where your customers eyes will travel first.
When people search for a local business, they are usually looking to find something specific right away. You need to make this process easy for your customers, or they might continue their search and find another company to do business with. Embedding a map in your local listing is a quick way to make your company easy to find. Google Maps makes this process seamless. They provide the code to embed the map -- no special coding skills required.
By following the above tips, you will have the perfect local listing to attract new small business customers. Best of all, implementing this steps doesn't take much time or money!