The Practical Guide to Targeting Today’s Consumer | Yellow Pages
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The Practical Guide to Targeting Today’s Consumer

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Mobile technology has changed the way we communicate by providing more access and opportunity to connect with consumers. Through the ability to target locally, you can tap into today’s consumer, who is empowered to make decisions and control their "purchase action" while on the move.

This guide includes practical tips that will help target today’s consumer and focuses on:

  • Speaking with, not at, your customers.
  • Not putting all your eggs into one social media basket.
  • Geotargeting
  • Incentivizing your customer base.
  • Building long-term engagement.

For a deeper look into those strategies, download The Practical Guide to Targeting Today's Consumer now!


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