4 Ways to Market Your Small Business Like a Big Company
Bigger is better, or so they say. While it’s not necessarily true, there is an element of truth in the concept that people find a sense of comfort in knowing you are capable of handling their needs.
Sometimes just having that presence can make the difference in someone’s confidence in your ability as a company. But how do you keep up when you’re a little fish in a big pond?
We’ve put together a list of a few ways you can present an image that will let prospective clients and customers know you are up to the challenge.
Your marketing strategy needs to be a concerted, multi-leveled approach across all arenas of your business model. You need to have a plan in mind.
Every aspect of marketing, from brand image, to content, to how you package your products, needs to be thought-out and cohesive.
Your marketing plan is really a big-picture effort. Who are you trying to reach? Where are they? What do they need? Why are you better than the competition? Every component of your marketing should attempt to address these questions.
Engage your buyers
Competition is fierce in the marketing landscape. You’re likely going to be outspent on several levels, but don’t let that deter you from creating and implementing an all-encompassing content marketing strategy that will effectively reach your audience.
Sure, shooting a fun, several-thousand-dollar professional video would be awesome, but a blog that really speaks to the needs of your audience can ultimately have the same impact. The key to marketing is you want to be useful to your buyers.
If you have compelling, helpful content that addresses their needs, you’re going to keep pace with the big dogs.
Look at what’s working
You need to be able to assess what is working and what isn’t in order to have a fully beneficial marketing plan. Marketing is fluid. It’s not a “set it and forget it” effort.
You must constantly implement, assess, and tweak your efforts if you want to be as successful as possible. Be sure you’re using the tools available to you to gain a comprehensive understanding of how well each aspect is working for you.
Understand your audience
By now you’ve probably heard the term “buyer persona.” Personas are necessary for you to truly understand your market and whom you’re trying to reach. Beyond understanding whom you hope to sell to, you’re also going to need to study where they shop, what they look at online, and what they most need from you, among other characteristics.
In terms of marketing, small business campaigns can be just as effective as those of large competitors. You just have to be smart about how you execute.