YP℠ Cares About Sustainable Neighborhoods
The Real Yellow Pages® are the original local shopping guide. As part of the local fabric, we do our best to ensure that our print products are sustainable and delivered only to the companies and consumers who want them.
The fact is, Yellow Pages advertising is the most effective way to target adults over the age of 45.1 Additionally, the Real Yellow Pages are referenced 113 times per second.2 However, unlike the directories of yesteryear, new Yellow Pages are sustainable.
About Today's Directories:
They're completely recyclable
Your local phone book contains recycling instructions; in some communities, curbside recycling is an option. For more information, contact your local Yellow Pages publisher.
They've been reclaimed
The EPA reports that over 70% of Yellow Page Directories are recovered3 and converted into new products including egg cartons and insulation.
They use sustainable resources
The paper used in modern day directories comes from lumber industry by-products, recycled paper products and sustainable forestry.
They're environmentally responsible
When possible, soy-based inks and vegetable-based adhesives are part of the production process.