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Gentle Dental Associates: Print & Digital Together

"I hear one misunderstanding a lot,” muses Felicia. “People say, ‘Yellow Pages is dead’ – and that’s just so not true. It’s more than just the book; it’s also a digital marketing platform. Combining the two has done wonders for us." - Felicia Dorrough

“No one likes going to the dentist,” says Felicia Dorrough, Office Manager at Gentle Dental Associates in Ann Arbor, Michigan. Unfortunately, that’s a stigma faced by pretty much every dental practice across the country. However, in Gentle Dental Associates’ near 30-year history overcoming that stigma has been a priority (even though it’s no easy task!).  “When our patients walk through the door, they feel welcome.” That personal touch and immediate sense of warmth make all the difference to nervous patients. That’s why it’s been a cornerstone of the practice’s success for years.

Dr. Phyllis Seel, the owner of Gentle Dental Associates, gives YP℠ the credit for most of the new customers who have called into the office and walked through the doors. “Whenever we ask people, ‘How did you hear about us?,’ they all say, ‘Yellow Pages!’” In fact, the practice gets about 130 calls and lands around 100 new patients every month, all referred to them as a result of partnering with YP.

“People trust YP, and that trust gets carried over to our business,” says Felicia. In other words, local businesses and YP are just meant to work together. “I recommend YP to other businesses all the time.”

"I hear one misunderstanding a lot,” muses Felicia. “People say, ‘Yellow Pages is dead’ – and that’s just so not true. It’s more than just the book; it’s also a digital marketing platform. Combining the two has done wonders for us." - Felicia Dorrough
"We use both print and digital today because we have found that people are using both media to search and find local businesses. Customers are using a variety of ways to make decisions about which businesses to trust." - Phyllis Seel

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