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Your Marketing Minute – Mythbust: “Print is Dead”

Welcome to Your Marketing Minute, brought to you by YP, the Real Yellow Pages®. We bust myths and offer practical marketing tips for local business owners in sixty-ish seconds or less. In this episode, we’re busting the myth that print media is dead as well as the belief that all local businesses need to succeed in today’s world is digital marketing.

If you thought print marketing was a thing of the past, then you’ll be surprised to learn that it’s nothing more than one, big misconception. Truth is, print is still an incredibly effective part of an end-to-end marketing strategy, especially when paired with other digital marketing tactics.

FACT: Research found that campaigns combining direct mail and email had a 35 percent increase in response rates.

Not convinced yet? Then watch the video above to see how our Vice President of Portfolio Marketing, Holly Bowyer, helps us bust this myth!

Julie leads the content strategy and events for YP Marketing Solutions, directed at local businesses. She is also a published songwriter and avid runner who enjoys traveling and spending time with her family. You can connect with her on Twitter (@julieneumark) and on LinkedIn

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