Local Business Owners Speak Up: ypPresence Plus Helps Them Take Back Control of Their Online Presence
We talk about online presence a lot on the Local Doer Blog – and with good reason, because it’s one of the best ways local businesses can connect with ready-to-buy consumers. But sometimes managing a business’s online presence can be challenging. In fact, many business owners oftentimes don’t know where to start.
That’s why the team at YP℠, The Real Yellow Pages® developed ypPresence Plus, a solution to help businesses manage listing information across 60+ websites from a single dashboard. This basically means local businesses can ensure all their listings are up-to-date, accurate, and full of rich content at all times.
Although we know ypPresence Plus helps take a lot of the guesswork out of managing a business’s online presence, we are always looking for feedback from our clients. So, in January, we asked our ypPresence Plus clients to respond to a quick survey (via Tech Validate) to help us better understand how the solution is helping them overcome the challenge of managing their own online presence.
The results are now in – and some of the findings and testimonials are truly intriguing. However, before diving into what ypPresence Plus has done for our clients, we wanted to get a sense of how they managed their online presence before looking to YP for help. Here’s what they had to say:
41 percent of local business owners did not manage their online presence at all.
44 percent said that not enough consumers were finding their business online.
40 percent didn’t have the time or resources to manage their business listing across 60+ online sites.
34 percent didn’t know how to keep their business information up-to-date everywhere.
And according to one respondent:
Next, we wanted to understand what our clients see as the key benefits of ypPresence Plus. The responses revolved around a few common themes: time savings, exposure, clicks/inquiries, and gaining new customers.
63 percent of local businesses saw an improvement in time savings by 25 percent or more.
27 percent reported having more time to focus on other marketing activities.
60 percent saw an improvement in the exposure received across the internet by 75 percent or more.
69 percent saw an increase in the number of calls or inquiries received by 50 percent or more.
64 percent experienced an increase in new customers acquired by 50 percent or more.
And the bit of feedback we loved the most: 13 percent said they were able to enjoy more personal time since introducing ypPresence Plus into their day-to-day operations.
We are thrilled to see just how much our clients love ypPresence Plus – and we’re so grateful to all the local business owners who shared actionable feedback by participating in our survey. If you are interested in taking advantage of all the benefits of ypPresence Plus, start by doing a free presence scan to get a clear picture of how your business is represented across the web today. Then, sign up for ypPresence Plus to take back control of your business’s online presence and grow your business’s online success.