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“Building Connections” - Part Two: Staying Connected

In the first installment of our “Building Connections” video series – captured recently at the LSA’s (Local Search Association) MarketingBitz Bootcamp in Nashville – we talked to local business owners about how they connect with consumers in today’s fast-paced world. Then we changed course ever so slightly to talk to a few unsuspecting passersby on the street to learn a little more about how they go about searching and finding local products and services. The goal: to understand how local businesses and local consumers find each other.

So, now that we have a good idea as to what brings them together, we thought we’d continue the conversation to see how they actually stay connected. (Hint: mobile devices play a huge role!)

Watch Part Two of our “Building Connections” video series above to hear what local business owners  – and a few more unsuspecting consumers – had to say about this.

And don’t forget to learn more about the many other ways YP℠ helps local businesses connect –  and stay connected – with local consumers today.

Julie leads the content strategy and events for YP Marketing Solutions, directed at local businesses. She is also a published songwriter and avid runner who enjoys traveling and spending time with her family. You can connect with her on Twitter (@julieneumark) and on LinkedIn

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