A business listing is an online listing of all your basic business information. Business listings are the starting point for consumer research and are important because they maintain the consistency of contact information for your business online, including business name, physical address, phone number, etc. Having an accurate and up-to-date listing is essential for converting online consumers into customers.
To learn more about creating your YP Local Listing, click here
These types of calls are typically for sales purposes, so you're not required to react to them. However, having a presense on Google can be a good way to improve your business' exposure and increase the likelihood that you'll appear in relevant search results. You are not required to post your personal address on your Google profile pages.
There is no difference in the services or payment method for individual or business AdSense accounts-- the only difference is whether an individual or a company receives the bill for your expenditures.
However, beware that once you sign up and select a particular account type, you cannot switch without first shutting down and then reopening a new one.
The primary differentiation you need to keep in mind when optimizing your site for local search is the user experience of your mobile site. Ensure that your website is easy to read and navigate from a smartphone, and that your location, hours, and phone number are listed clearly on your contact page.