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The Essential Guide to Business Website Development

A well-designed website is one of the most important marketing tools a local business owner can have. The internet and mobile devices have become how people access the world. In fact, 97 percent of people research local businesses online before making a purchase. Consumers simply expect your business to have a strong online presence and an engaging, easy-to-use website.

This guide offers nine practical ways to make your business website engaging to consumers and help you win their business.

The nine tips explored include:

  1. Creating an enticing user experience
  2. Mobile-friendly website design
  3. Creating content for the consumer
  4. Improving your call-to-action (CTA)
  5. Encouraging social sharing
  6. Contact forms
  7. Your business details
  8. Optimizing for search
  9. Investing in expertise
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