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4 Things to Keep in Mind When Building a Brand

If you've recently started a small business, it's vital that you build your brand. Your brand is everything when it comes to marketing; if your customers can't identify your goods and services as uniquely yours, they are far less likely to buy from you.

Some people think your brand is your trademarked business name or your business logo. These items are part of your brand, but they do not completely make up your brand.
 
Your brand consists of everything that makes up your professional image. The most important aspects of your brand are items your customers can relate to, such as slogans, your brand narrative and the tone of your social media posts.

1. Choose a brand name that reflects your mission

The first and most vital aspect of building your brand is your business name. Your name should reflect what your company does. Avoid generic names that don't tell us about the company. For example, don't call your brand "Joe Smith Computing."

This type of name doesn't tell potential customers anything about what you can do for them. "Speedy Computer Repair and Refurbishing," however, makes it abundantly clear who you are and what you can do for your customers.

2. Use colors and images that are visually appealing

Your website is the internet equivalent of a business card. You should put time and energy into creating a site that is easy on the eyes and sends the message you want it to send. Your color scheme is as important as your content.  

Your colors should inspire calmness and confidence, should go well with your text color and should match your logo. Make sure to use your color scheme and logo everywhere you can, such as on your social media pages and business cards. That way, people will recognize all your pages as being part of your brand.

3. Create a catchy slogan

Your slogan is an important part of your brand because it helps people remember and identify you. Make your slogan short and catchy. It should contain just a few words that describe what you do. Post your slogan in the header of your website and on your social media sites as well as in printed, radio and television advertisements.

4. Create a tone for your content

Consider what kind of "personality" you want your brand to have. Every brand has its own tone and way of saying things that appeals to certain people in your target audience. Your tone is just as important, if not more important, than the facts you present on your business' website.

Branding is an important part of your marketing strategy. When building a brand, make sure to focus on all of the items that make it up so that customers can recognize who you are and what you do.

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