The Essential Guide to Business Website Development
A well-designed website is one of the most important marketing tools a local business owner can have. The internet and mobile devices have become how people access the world. In fact, 97 percent of people research local businesses online before making a purchase. Consumers simply expect your business to have a strong online presence and an engaging, easy-to-use website.
This guide offers nine practical ways to make your business website engaging to consumers and help you win their business.
The nine tips explored include:
- Creating an enticing user experience
- Mobile-friendly website design
- Creating content for the consumer
- Improving your call-to-action (CTA)
- Encouraging social sharing
- Contact forms
- Your business details
- Optimizing for search
- Investing in expertise